Internet dating ads

“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.

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Take Tinder, the wildly popular dating app in which users “swipe right” to note interest in someone, or “swipe left” to reject them.Brooks says it’s something that isn’t often discussed, but the traditional way is for these websites to spend their way to growth via pay-per-click advertising and paid acquisition, as well as SEO and content marketing.Companies with more money are able to advertise on TV where they can “go big or go home,” he says.Marketing has been a true difference maker in the industry, playing a key role across each site that has reached a critical mass of users.How have these marketers made a difference and created a service few ever thought they would need?

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